Amazon Custom Fold Book

Students are to choose a brand and then follow their official brand guidelines to create a custom promotional mailer. Besides following the brand guidelines students must also ensure the final project can fit into a standard size envelope as well as have a cutout or pocket.

I chose the Amazon company as the focus of my branding projects for this class, as such for this direct mailer I chose to focus on the core aspect of Amazon’s business model: shipping. Within the informational booklet I wanted to focus on several aspects of Amazons shipping business such as the Amazon Prime Service, sustainability of shipping, careers in shipping, and the charitable contributions Amazon does.

For the cutout I chose to repeat the pattern of the Amazon smile in the front panel of the booklet. I also decided to add a pocket that holds a code for a trial of Amazon Prime along with information about the service.